The young generation, most popularly called as Y Generation today, is more interested in hybrid models. These tech-savvy youngsters are more inclined towards fuel conserving future cars or alternate power cars. The conventional models are definitely not in their preference list. Only 2 percent youngsters showed their interest in electric vehicles. Sadly, the electric cars have long battle to run.
Important traits preferred by Generation Y in hybrid car :
Fuel efficiency:
Fuel efficiency is one of the important characteristics for which about 45 percent of young generation of today is more than willing to pay so just to improve hybrid vehicle up to their expectation. According to the studies, done by Deloitte, about 57 percent of Y Generation preferred hybrid cars that can make use of both electricity and petrol. Young generation today favors high-tech automobiles that simplifies their modular lifestyle, lowers the fuel cost, and is more economical.
Touchscreen interface:
Another important thing that drives youngsters attention is touchscreen as about 73 percent want touchscreen control in their vehicles. In future, automobile touchscreen attached to the dashboard is the main requirement.
Multimedia and high technology:
High tech vehicles are preferred because of their digital dashboard by 59 percent of Generation Y. Multimedia system is another preference of tech savvy generation. Passengers need full comfort and entertainment when they are paying for it. Their choice of hybrid car mainly depends on technology. Today youngsters are tech savvy and want the best in every field.
Conclusion:
The survey conducted by Deloitte include people from US, UK, China, Germany and France who prefer high-tech hybrids over fully electric cars. Investors will only invest when they get vehicle of their choice and preference. The carmakers needs to make changes according to their customers. Generation Y is very smart and the carmakers today have to make special efforts to reach to their customers.