Japanese automaker Toyota is fanatical to fortify its hybrid Prius sales not just for the fame but is marking a milestone by launching a new ’standard’ version of its gas-electric hybrid for 2008 model year.
The new-fangled model would cost around $20,950, exclusive of destination charges. This is by the way $1,225 cheaper compared to the lowest-cost 2007 model. However the customers would be able to choose from a listing of equipments to get installed on this version which is standard on the existing variants.
Bill Kwong, a spokesman for Toyota Motor Sales USA cited in a statement on the need to launch this cheaper Prius:
We’re just trying to make it available for everybody.
The budge by Toyota has an endorsement by the market analysts. According to them, this is not exactly a move by the company to boost the sales of the car as it is immensely popular in the market.
[Via:Techwhack]
[Image:Toyota]
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The much awaited Prius has finally arrived and big time. also, you have to say that it has been accepted globally with a huge response and so does the company hope to do in India as well. As hybrid cars for sale is an upcoming market here.