prius

Japanese automaker Toyota is fanatical to fortify its hybrid Prius sales not just for the fame but is marking a milestone by launching a new ’standard’ version of its gas-electric hybrid for 2008 model year.

The new-fangled model would cost around $20,950, exclusive of destination charges. This is by the way $1,225 cheaper compared to the lowest-cost 2007 model. However the customers would be able to choose from a listing of equipments to get installed on this version which is standard on the existing variants.

Bill Kwong, a spokesman for Toyota Motor Sales USA cited in a statement on the need to launch this cheaper Prius:

We’re just trying to make it available for everybody.

The budge by Toyota has an endorsement by the market analysts. According to them, this is not exactly a move by the company to boost the sales of the car as it is immensely popular in the market.

[Via:Techwhack]

[Image:Toyota]